Paytm is growing at a great pace and their offline push model seems to be working well with both merchants and consumers. Early this year, Paytm partnered with PVR and INOX for providing payment solutions and now Paytm has added another feather to its hat.
Paytm has tied-up with Cinepolis, an international movie theatre chain in India, to allow customers to book their movie tickets using Paytm wallet. Cinepolis has around 215 screens all over India under the brand names of Cinépolis, Cinépolis VIP and Fun Cinemas.
It has also partnered with Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), to enable customers to make cashless payments through their Paytm wallets across 100+ Mother Dairy Milk Booths.
“Paytm is focused on creating solutions for everyday payment use cases for Indians. Starting from the morning milk supply to all other everyday necessities, it is our mission to make everyday payments extremely simple. Working with mother dairy we would be able to bring a seamless payment experience to millions. We are very proud that mother dairy has taken a step towards consumer experience and we will be creating an incredible payment solution for their consumers,” said Founder and CEO – Paytm, Vijay Shekhar Sharma.In the third phase, 350 Safal outlets will also be added to the portfolio.
Paytm’s collaboration with PVR, INOX and now Cinepolis and Mother Dairy can see Paytm being accepted by users and get them to use the digital wallet to facilitate smooth cashless payments.