Fashion is one those segments which will never stop to grow and evolve. Fashion e-commerce – which Google India estimates will grow to $35 billion by 2020 (or around 35% of total e-commerce revenue) – is the largest and most profitable e-commerce category globally. The disruptive technologies have brought drastic transformation in this sector and the number of startups in this sector is rising across the globe. Social shopping is one segment that very few have succeeded to crack.
Styledotme is a startup that offers personalised styling and a networking platform for people with similar interests in fashion. Styledotme was founded by Megna Saraogi in 2014 with a vision to make the process of choosing the best outfits much simpler for users by getting them connected to fashion bloggers across the country who can give the users instant advice.
The startup’s Android app is rated 4.4 on Play Store. The platform also has an app for iOS users, which is rated 4+. With the target audience from 13-28 years, the company claims have over 100+ fashion experts and bloggers across India, Dubai,UK and US.
Users can download the app, login and upload their pictures to see what looks best on them and get votes (called Dots). Moreover, they can set a timer in case there’s an urgency. This feature enables them to garner opinions much faster. People are used to looking for reviews and opinions online and this app helps consumers make better choices for themselves instantly. The app is a great solution for solo shoppers who often find themselves confused while choosing the right wear.
With players like Instagram and Pinterest already ruling the market as fashion blogging and consulting platforms, it will be interesting to see how the social shopping app, Styledotme, grabs the attention of youngsters and makes a space in their smartphones in future.