With more and more people choosing to consume news on their mobile phones, startups today are trying hard to disrupt this space and bring something new to users. Founded by Daman Soni and Rajat Gupta in November last year, Planet GoGo is a Gurgaon based lock-screen app for content discovery that delivers personalised content and news to Android users. Talking about its inception, Daman said, “The idea came up when my driver wanted to read some news in Hindi and he didn’t have data or the knowledge of where he could access news in the local language. Then we came up with this idea of developing a content platform for casual news and giving the data back to the user.”
The app is targeting youngsters mostly in the age group of 15-24 years, who normally have a prepaid connection but find data plans expensive. Once a user downloads and opens the app, it aggregates content from about 42 sources and the user then can choose from 14 categories of topics. Planet GoGo’s small team of 7 curates and publishes about 800 articles daily. Swiping right will unlock the phone and earn him three points while swiping left and reading the story will earn him five points and these points can be redeemed in the form of data or talk time.
Planet GoGo claims to have got 70,000 downloads, since its inception last year. The app aims to grow to $10 million users by the end of the year. Currently, the content is offered in Hindi, English, Telugu and soon it will be available in Tamil and Gujarati, considering the growth in the consumption of vernacular content on the phones.
Presently, the company is monetizing through advertising and it had also raised an undisclosed amount of funding from HT Digital Media Holdings and North Base Media in December last year. PlanetGoGo seems to have joined the race of content discovery but the app’s differentiating feature of discovering content in lock screen may help keep it ahead of the curve.