A company’s culture is its unique identifier. It’s the foundation upon which the organisation and its people thrive. It has been observed that the companies with a strong work culture tend to generate better results as compared to those with a weak culture. So, developing and maintaining a strong culture has become ”a must have” rather than “nice to have”.
A positive culture consists of shared beliefs, values and norms established by the organisation’s leaders and then communicated and reinforced through various methods, ultimately shaping employee perceptions, behaviours and understanding.
Your culture defines your brand; how your organisation does business and connects with the world outside. The best people, always want to work with the best companies, and the best people are the catalyst for creating business success. Organisational culture is the most powerful resource you have to attract, recruit, hire and retain the highest level of talent to your business. Here are five ways to create a winning organisation culture.
Open the doors of communication
Effective communication is the key to unlocking solutions to all problems. Communicate your values and culture explicitly, both internally and externally. Employees must understand and absorb your culture, and why it’s important. Opening doors of engagement will create a culture of openness in your organisation, and employees will feel more connected with the organisation.
1. Empower your employees
Employees act only as empowered as their employers make them feel. Empowered employees have the knowledge and the confidence to make decisions, lead initiatives, and take the organisation towards the path of success.
2. Hire wisely
A wrong hire can cost you a lot in terms of money, efforts and time. It’s important to hire employees who have the right set of skills and can fit into your culture.
3. Nurture leaders
A company’s greatest assets are its own employees. Nurture your employees to become thought leaders and the voice of your brand. By creating a culture of thought leadership you can ensure that employees have an enriching and satisfying experience at the workplace.
4. Prioritise and focus
The elements of prioritisation are simple: Know where do you want to go and what to do in order to achieve your goals. The vision and goals should be clearly defined. It keeps the employees and executives focused and organised. Prioritisation keeps things simple and neat.
5. Reward your employees
A pat on the back or words of appreciation is always appreciated, especially when it comes from your boss. The key to making employees feel confident enough to take initiative and make decisions is to simply reward those that do. Recognising these efforts is the ultimate employee motivator. Acknowledging employee efforts when due is reflective of a great company culture.
A strong work culture can really differentiate your brand from your competitors. If a company’s structure and design is its body, then its culture is its soul. So, it becomes very important to build and maintain a positive and healthy work culture to keep your company surrounded by talented people who will lead you to the path of success.