Founded in November 2014 by Gaurav Toshniwal, Dinesh Goel and Kunal Jadhav, Mumbai-based AasaanJobs, is an online marketplace for entry-level and blue collar jobs. The company’s inception was inspired by the unregulated recruitment market in India. It acts as a platform enabling recruiters and job seekers to interact seamlessly.
The company provides two-way matchmaking algorithm filters through its database to connect candidates whose profiles and job expectations meet client requirements. Candidates can upload their CV on the website free of cost and get access to the relevant job. Employers have to purchase credits, based on which they can shortlist and interview candidates, based on the needed skills, through a digital portal. Personnel agencies partnering with Aasaanjobs get special incentives to source candidates for client requirements.
Aasaanjobs considers its USP to be its innovative technology-backed solutions and ability to reach out and engage with candidates from diverse backgrounds, including those still using feature phones. “Aasaanjobs aims to create an ecosystem, wherein each of their stakeholders – job seekers, employers as well as manpower agencies – can build trust and get benefited in a way that suits them. The overall idea is to create a digital identity for job seekers in a disorganised market, through various technological products in our offering,” maintains Dinesh Goel.
Recently, AasaanJobs announced the inclusion of government job listings on its domain with an aim to assist potential candidates in searching for employment opportunities across multifarious sectors pan India. The company lists govt. jobs for people with varying qualifications and experience.
The company has both mobile and web presence and aims to use the cloud for human resource services in the near future. Reaching out to the blue-collar workforce faster and engaging them to refer friends and acquaintances would be crucial for it to reach deeper into the market.