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Bizom: An Attempt To Organise Retail Supply Chain In India

Co-founded in 2013 by Lalit Bhise, Vasudeva Manjunath, Shree Kulkarni, Supreeth Reddy and Nilesh Chhajed, Bizom is a mobile-first retail commerce solution that brings offline distribution, online and serves as a common platform for retailers, brands and distributors to reach out to each other. The B2B company acts like a bridge between retailers and brands and helps retailers to communicate and engage with brands and distributors.


It enables retailers in buying goods from different brands and distributors via its mobile application. Retailers can order their requirements whenever they want from the mobile app and get them delivered within 24 hours. The company is working towards reducing the delivery time from 24 hours to 2 hours. The startup works on a commission based model. It monetizes by taking margins (ranges from 0-4%) on the stocks delivered through their supply channels. Currently, the company serves in the FMCG sector only. It is a 100 member team based out of Mumbai, Bangalore and Delhi.

Bizom claims to have around 2500 retailers on their platform. The startup’s Android app is rated 4.1 on Play Store with 10,000 – 50,000 downloads. The company raised a seed funding of $300,000 from Ojas Ventures in 2013 and most of the fund raised was deployed in R&D.  The company is working on its technological front and is focused on bringing about new innovations in order to optimise its operations, especially around its own supply chain. Similarly, it is also looking to expand its geographical footprints.

Aggregating all FMCG distribution channels, and providing them with better experience is something which requires experience, research and technological innovations and Bizom is working towards digitising the mom and pop retailers to enable effective communication with distributors.

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