Blog

It’s estimated that nearly 4.1 billion people will be connected to the Internet by 2020, accounting for more than 52 percent of the world’s population[1]. This massive connectivity will not only transform the way we interact with each other, but also with the government. We are in the midst of …

For entrepreneurs who don’t come from a sales background, the entire sales process sometimes seems like an indecipherable combination of confidence, knowledge and luck. They expend extra effort to compensate for these handicaps when hiring sales managers and reps. It’s the only way they know how to ensure they have …

As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What …

Everyone talks about how people are not able to connect in an everyday meet up at some event or conference. They do meet so many people but at the end of it, these connections do not last long or for that matter, are not that meaningful and people fail to …

It’s no secret that Google’s Chromebooks have seen the most success in the classroom, and have quickly become the de facto education computer in the US thanks to their low cost and easy management. Today, Google is announcing new tools and expanded capabilities of its existing tools for educators that …

You’re a stellar communicator and you make an effort to stay on top of the latest industry jargon so that you can get your point across as clearly as possible. But what if these efforts are actually counting against you? It may seem counterintuitive, but it’s true: Using simple words …

  What makes a great leader? Although the core ingredients of leadership are universal (good judgment, integrity, and people skills), the full recipe for successful leadership requires culture-specific condiments. The main reason for this is that cultures differ in their implicit theories of leadership, the lay beliefs about the qualities that …

Content is king! We’ve all heard this cliché a million times before, but it’s true. In fact, it’s never been more valid than it is today. Your content is increasingly critical to generating leads, encouraging referrals and making sales, regardless of your industry. A recent study showed that a full …

Ideating and creating a marketing campaign for the success of your business is not a novel concept. Today, marketers have more choices than ever in regard to how and where to promote their products and services. You have built a great product but are you selling it to the right people …

You just launched a company. Great! But what next after the big launch? How would you let the world know about your project? In simple words, you need a good PR. Brands are built on what people are saying about you. When you get media exposure, not only does it draw …