Blog

A company’s culture is its unique identifier.  It’s the foundation upon which the organisation and its people thrive. It has been observed that the companies with a strong work culture tend to generate better results as compared to those with a weak culture. So, developing and maintaining a strong culture …

Content Marketing might seem daunting as the breadth of content on the internet is getting enormous but what we miss out largely is that it’s a time intensive activity and brands today are constantly trying to tweak their content strategies to transcend the set norms and outdo their competitors. Content Marketing is …

We hear a lot about ‘Pivots’ these days. The word has become a buzzword in the startup world and worked its way into everyday language, but what is a pivot exactly? Eric Ries first applied the term ‘pivot’ to startups in his book, The Lean Startup.  A pivot is not just changing the …

EdTech is a tough riddle to crack in a country like India. Indian education is highly regulated and it is very difficult to bring a positive change into the traditional education system and mindsets of the people around. In India, EdTech startups have seen success but only in a few …

As we surf around the internet today, there are a lot of websites flooding the market. Everywhere you can eye your competitors reaching new heights, in this tussle how do you expect to outshine your Startup. Certainly, blogging is one thing that can assist you in this crucial task. One …

Launching your startup is one of the easiest phases in the journey; however, the real challenge comes when you have to scale your startup. That’s one task! To become a successful and profitable endeavour you need to increase the outreach of your startup, with all that you need to maintain …

We always hear a lot of things about how a great idea is enough to give some ignition to your startup, however, in reality, just an idea is not enough. You need to validate the demand for your idea and the product you are trying to sell. People don’t come …

You have always heard what to do when setting up your new business venture. But here are 15 mistakes that you should avoid committing. Going the other way round can also help you sometimes. Take a look! Skimping or Over-thinking your business plan- Yes, you thought about it once and …

Getting your startup on the first page of Google search results is quite a task. However, this is one of the initial things most startups strategize for. Okay! So what happened to your intelligently planned SEO strategy?  It is not working as you expected it to work, right? Your content …

From ideation to execution you took all the steps that you needed to establish your startup, you even got a good angel to fund your idea, but, this is not it. Your challenges do not stop here. Apart from taking their business to greater levels, startups face yet another challenge …