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Motorola Switches Sides, Shuns Flipkart Exclusivity!

There was a time when handset makers were launching Flipkart-only smartphones because Flipkart was at its peak and consumers really liked their service.  But it looks like Motorola is switching sides and shifting to other platforms. In a tweet from Motorola’s twitter handle, the company confirmed that the new Moto G4 will be available exclusively via Amazon post-launch.


Also, Indian consumers will now be able to buy Moto smartphones from a wider range of offline and online retailers through the distribution partner Brightstar India.  Motorola has said, “For the very first time, since the introduction of the Moto E in 2014, consumers who prefer walking into a store to buy their smartphones will be able to pick the Moto E 4G LTE off the shelf at select Airtel stores across the country. At the same time, continuing with the focus on our growing community of e-shoppers, Amazon India and Snapdeal will also start offering the Moto E 3G/4G LTE, September 25 onward.”

With fierce competition from Chinese brands, Motorola needed to bring more avenues for consumers – and that’s why they have decided to spread their wings and give Indian buyers more channels to buy Moto phones

Amit Boni, General Manager, Motorola Mobility India said, “Responding to growing demand from our consumers we have made a strategic move of increasing the availability of our portfolio across offline and multiple online shopping platforms. To start off, we will be available at select stores for our consumers to experience and purchase the device. Consumers are at the heart of whatever we do and we will leave no stone unturned to enhance their buying experiences.”

This is a great move by Motorola in our view and it should definitely push up Moto smartphone sales in coming days.


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