Tata group is all set to heat the competition for e-commerce giants like Amazon, Flipkart and Snapdeal as Tata Unistore, on Tuesday announced that its e-commerce platform, Tata CLiQ, will open to consumers from May 27 across its website, mobile site and mobile apps.
Tata CLiQ will offer consumers a new shopping experience in apparel, electronics and footwear categories to start with. Thereafter, the plan is to expand the offering by adding many more categories, brands and exciting features, Tata Unistore said in a statement here.
“The ‘Q’ in the logo represents a magnifying glass – a visual representation of the brand’s focus on curating only the best brands and products,” said Ashutosh Pandey, chief executive officer, Tata CLiQ, reported The Economic Times.
Over the past few years, e-commerce in India has been growing at a faster rate than brick-and-mortar retail. The e-commerce market will account for 2.5% of India’s gross domestic product by 2030, growing 15 times and reaching $300 billion, a Goldman Sachs report said in May. The current size of e-commerce is $20 billion.
Sreedhar Prasad, partner- e-commerce at KPMG India said, “Their strong retail presence in the two key categories of electronics/cellphones and fashion can enable them in this type of fulfilment. Further, the brand promise of Tatas could attract a newer set of customers online, and generate loyalty from their vast employee base in India.’’ In this scenario, CLiQ’s entry into e-commerce would be interesting to track.