Starbucks, the worldwide coffeehouse chain, will be launching its mobile payment and loyalty app in India this year. Basically, the mobile payments app is a ‘Mobile order and pay’ app, which was launched first in 2014 in the US, and later it gets expanded to other countries as well. The app is available on both iOS and Android platforms.
This app allows customers to pre-order food and drinks before they reach the store, and basically jump the queue once they reach. The app detects the users’ location and suggests the closest store, shows menu options and also lets them order and pay through the app itself. By ordering via the app, users also earn stars, which can then be used for free drinks at stores later. Currently, Starbucks in India has a ‘My Starbucks Rewards’ program, but it forces users to carry a card every time they visit the store. However, the points will get directly added to customers’ account via their phones.
“Basically, the platform will allow you to make payments from your phone and allow you to participate in the My Starbucks Rewards program through your phone. It will let consumers know about menu options and store locations and instead of pulling out their Starbucks (loyalty) physical card, they can generate it on their mobile phones and pay,” Ghosh said.
“We first plan to get this going and then move to a mobile ordering system as exists in the US and some other markets. The mobile ordering platform is part of our long-term plan for India,” said Tata Starbucks CEO Sumitro Ghosh, while speaking to Business Standard.
The likes of Paytm, MobiKwik have tied up with various merchants to offer cashless payment options for consumers. With Starbucks being the new entrant in the digital wallet space, we can certainly say that India is working towards becoming a cashless economy.