TVS Automobile Solutions Ltd (TVS ASL), a part of the $6 Bn TVS Group, has picked up a majority stake in an online seller for car & bike accessories and spare parts Jazzmyride.com, as the operator of the multi-brand car servicing chain seeks to establish a foothold in the e-commerce sector.
Jazzmyride is run by Storeji Pvt. Ltd and was previously known as Storeji.com. The company was founded in 2011 by Sunil Dhingra, with an aim to provide invariable car and bike accessories online. The portal sells spare parts, car and bike accessories, cleaning and protection equipment, car audio systems and other components and it claims to offer more than 10,000 car and bike accessories from 52+ brands primarily for Indian cars and bikes.
It has some of world’s best brands under its platform and has exclusive online sales rights granted by international leading brands for brands like Turtle Wax (USA), ABRO (USA), Xenos, and more.
TVS Automobile Solutions is a subsidiary of Chennai-based TVS & Sons. It operates as a multi-brand car servicing chain under the MyTVS brand, which is an e-commerce portal to offer automobiles’ accessories. With TVS Automobile investing in Jazzmyride, the company will enhance its automobile aftermarket offerings in the e-commerce zone.